My first weeks as account coordinator
It’s been ten full days here in Full Circle Public Relations’ office, and I have a lot to reflect on. The past two weeks have seemed to fly by as I establish my role as the fourth team member. Here’s an overview of the things I’ve learned:
The Learning Curve
I assumed that as soon as I walked through the swinging door, I would start knocking out writing assignments, but I didn’t actually have real assignments to work on until the end of my first week. Before then, I attended client meetings, learned about the clients and agency – and how important it is to stay current with industry news related to both. These bits and pieces of information are coming together now as I immerse myself in this new job that focuses on a variety of industries. Naturally, it’s a lot of information, but completely helpful and necessary for me to grasp the role I would be playing with these clients.
My laptop is my new best friend
Sure, I’m familiar with the Internet and e-mail, but I never thought I would spend eight or more hours a day on my Mac. I used to check e-mail one or two times a day while I was in school. Now, if I go more than half an hour or so without checking my email, I’m definitely missing something.
Last week while my laptop was being serviced, I was unable to any client-related work. The event made me think about how PR must have been conducted before this Internet age. Were client relationships stronger because there was more face-to-face and phone time? Are relationships between PR practitioners and their clients even better now that communication is facilitated quicker and more easily? Regardless, I don’t think there’s any turning back now.
Speed, and my lack of it
After my first few days, I was granted a several writing assignments. Liza and Kim walked me through what they wanted to convey in a news release, how to create a great pitch to the media and how to build a solid media list, among other things.
I never realized while I was in school or during a previous internship that I am unusually slow at doing these straightforward assignments. I spent a lot of that time asking questions – which I’m afraid is driving Kim, Liza and Mandy crazy because I have so many of them. The projects I am assigned definitely aren’t difficult; I just spend a lot of time completing them. If I do nothing else, I hope I can learn to churn out a news release or an e-mail pitch in less than two hours.
I am culturally biased.
While I’m here at work, I don’t have to feel stuck between my green cubicle walls. I’m allowed to move around and take breaks as I feel necessary. I have yet to fully take advantage of this freedom – I spend most of my time at my desk – but the knowledge of it is quite liberating. Before I ended up here I had never really considered workplace culture in my job hunt – I wasn’t about to be picky if I was offered a job. But now I’m glad I work in an environment that allows me to be productive, creative and motivated.
So after two weeks, I’ve found that I’m slow, technology dependent, have a lot of random information floating around my head but I love where I work. I’m not only learning about our client relationships but about public relations as a profession. It’s so rewarding to know that I’m really in it – and I plan on being here awhile.