Mashable’s HOW TO: Use Social Media in Your PR Pitch Plan
This is a re-post from Mashable.com. Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an internet marketing firm specializing in blogger outreach, social media, and PR. She is also the blogger behind The Marketing Eggspert Blog. Follow her on Twitter @eggmarketing.
It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get on Oprah). These days, journalists (and yes, bloggers too) are inundated with press releases. It’s easy to hit delete and move on.
How do you get your pitch heard above the din? Conversation. Engagement. Interaction.
Click here to read the rest of the pointers about how to use social media in your PR pitch.