Google, MSN Bing Announce Search Deals with Twitter
Yesterday, both Google and MSN’s Bing made announcements that the two search engines will include Twitter updates in search findings. (Bing will also include Facebook updates as part of the search results, but for now, this will only apply to those Facebook pages that are open to public viewing).
What does this mean for your organization? It means when someone goes to search for information relating to your brand, conversations happening on Twitter will appear, allowing you to more closely monitor, engage and join in on what’s being said about your company.
We meet with people all the time who are still skeptical about social networks in general, still thinking they’re a passing fad. Kim and I will be the first ones to tell you that we don’t advocate a brand jumping into a social network just because “all the cool kids are doing it.”
Rather, just like with all smart branding strategies, social networks should be considered as another tool in the box, another way to communicate with your audience in an authentic, two-way form.
I’m excited about this new search development, because I think it’s a great way to harness information in one place for consumers. I’m sure it won’t be long before other search engines follow Google and Bing’s lead.